Campaign India Team
Nov 11, 2022

DSP Mutual Fund appoints Puretech Digital for performance marketing

Account won post a multi-agency pitch

DSP Mutual Fund appoints Puretech Digital for performance marketing
Puretech Digital has bagged the performance marketing mandate for DSP Mutual Fund. 
 
The agency will be handling digital media planning along with performance marketing for the brand. 
 
The account was won post a multi-agency pitch. 
 
Manish Rathi, vice president – digital business, DSP Mutual Fund, said, “We believe Puretech Digital has strong expertise in the digital marketing space, and we are already seeing some promising early results. This association will help us innovate and creatively meet our business growth plans.”
 
Prashant Deorah, CEO, Puretech Digital, said, “Adding DSP Mutual Fund to our clientele is a testimony to the good work we do in the BFSI sector. We are glad to partner with a heritage brand like DSP Group, and we look forward to our association with them.”
 
Kamaljit Saini, senior vice president, Puretech Digital, said “We are incredibly delighted to be associated with the DSP Mutual Fund Team. With our performance marketing abilities and strong data-driven approach, we look forward to creating new benchmarks in growth together.”
 
 
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Magnite upgrades SpringServe video platform

The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.

1 day ago

How ASICS India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

1 day ago

Personalisation gives 40% higher conversion to ...

India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.