Dream11 has announced the appointment of Kartik Aaryan and Samantha Prabhu as brand ambassadors.
This will be the first time that Dream11 has celebrities outside of sports as ambassadors. With the appointment of actors as brand ambassadors, Dream11 aims to build brand salience through the year.
The brand has 27 cricket ambassadors.
The actors will initially be seen in a series of ad films announcing 'The Dream Sale' on the Dream11 app.
Vikrant Mudaliar, chief marketing officer, Dream Sports, said, “Both Kartik, with his high relatability quotient and star power and Samantha, with her massive popularity across the nation, hold strong and unique connections with their fans. We believe this creative collaboration starting with this season of the Tata IPL will support Dream11 in exponentially growing our user base in a country that is known for its passion for cricket and cinema.”