Draftfcb+Ulka creates a 'Friendship Express' for Tata Docomo

Tata Docomo has rolled out its newest campaign, that aims to capture the 'Do the New' proposition of the brand in a fresh way. The campaign has been made by Draftfcb+Ulka. Said KS Chakravarthy (Chax), NCD, Draftfcb+Ulka, "The brief was very simple – after a hugely successful rollout across seven states, when the brand was finally on national TV, we had to supplement the launch pay-per-second TVCs with a pure ‘brand’ film."Watch the TVC here: