Dr. Morepen appoints Blue Nomad and Hyphen

The agencies will work on the company's new wellness and personal care brand

Dec 28, 2021 03:28:00 AM | Article | Campaign India Team

Dr. Morepen has announced the appointment of Blue Nomad and Hyphen for the launch of a new wellness and personal care brand. 
Hyphen will handle the design strategy while Blue Nomad will work on the brand's purpose and fundamentals. 
Varun Suri, co-founder, Dr. Morepen, said, "Hyphen and Blue Nomad came across as a perfect blend of strategy with creativity. The homework they did on the brand before coming onboard was amazing and they were not shy to ask tough questions. Creatively, they are awesome and have the patience to work on the brand together. They get really involved in the future of the brand without forgetting the present team efforts."
Aakriti Suri, co-founder, Dr. Morepen, added, "We absolutely loved and enjoyed the extensive and comprehensive market research and insights provided by them during the pitch phase. Their synthesis of market trends and opportunities helped us curate a strong brand foundation. Blue Nomad's deep analysis and understanding of our brand values and vision helped bring our ideas to life. We are grateful that we had the opportunity of co-creating our new brand with this team."
Prasanna Sankhe, founder and director, Hyphen, said, "The next generation of Dr. Morepen has its eyes set on creating a future forward looking brand that is ever present in the home as a friend and a companion more, rather than just like a medicinal, curative brand which have existed in their legacy portfolio. With this purpose in mind they have got on board Hyphen in a unique collaboration with Blue Nomad consultancy to work alongside them to determine the brand's purpose and fundamentals."