Digital In-Depth
Ananya Saha
Nov 29, 2013

Double standards: Digital media: Better for response than branding?

Ashok Lalla, global head - digital marketing, Infosys, and Somprabh Singh, marketing head - Titan, tell Ananya Saha that digital can lend itself to brand building too.

Ashok Lalla (L) and Somprabh Singh (R)

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