Ashok Lalla to exit Infosys, turn digital consultant

Ashok Lalla, global head – digital marketing, Infosys, has announced that he is parting ways with the IT company after three years.

 

From June 2015, Lalla is set to turn digital advisor to brands and agencies.

 

Lalla said, “Smart brands are increasingly recognising the futility of treating digital as a silo and struggle to seamlessly integrate digital into their marketing and consumer outreach. In my new role, I will advise brands on how to orchestrate the use of digital effectively to deliver greater business impact, and will work with the brands’ leaders and their partners. I am fortunate that already an exciting mix of established and startup brands across sectors have reposed their faith in me. I look forward to bringing the future of digital into play for these brands, today.”

 

Lalla, who started his career with Enterprise Advertising in 1993, has spent the last 16 years in the digital space. He has led the digital business for India and South Asia for Havas (then Euro RSCG) and Mindshare. Besides which, he is credited with setting up and leading digital marketing and e-Commerce for Taj Hotels.