Campaign India Team
Jun 19, 2022

Infosys embraces different identities with pride

Watch the film conceptualised by Lintas Live here

Infosys has rolled out a campaign for pride month 2022. 
 
Conceptualised by Lintas Live, the film aims to encourage people to not let the world define them and inspires everyone to choose any colour or identity they’re comfortable with. 
 
The film features an animated character with a rainbow heart on his chest and showcases how society tries to wipe out his true colours so that he can fit in. The film then goes on to show that when the man grows up, he doesn't let society determine the true colours of his identity, but decides to be comfortable with himself and embrace it with pride.
Source:
Campaign India

Related Articles

Just Published

19 minutes ago

Adventures of Baldy and Beardy

Baldy and Beardy, an advertising duo that comprises a writer who is sarcastic and brave on social media, and his partner, a gifted artist, continue sharing their adventures with Campaign India

22 minutes ago

Nykaa to acquire LBB

Aims to leverage LBB’s capabilities which are in line with the brand's content-first approach

30 minutes ago

Gillette Venus meets Prajakta Koli, Barkha Singh ...

Watch the film conceptualised by FoxyMoron here

45 minutes ago

WPP upgrades forecasts after mammoth hiring spree

Coca-Cola win helped deliver organic revenue growth of 8.9% in the first six months