Don’t act big, says W+K

Campaign India was one of the fortunate few to receive the spectacular showpiece record of W+K. Here’s a masterly review of the limited edition, not-for-sale, collector’s item It is tough to comment objectively on work done by iconoclasts who have successfully demolished most established rules of the game, to build an enterprise that remains one of the most admired companies in our business, ever. It is easy to get overwhelmed, and there is a lot that there is to be overwhelmed about W+K.