DNA newspaper has launched its sixth edition in Bangalore on Dec 14 with a subscriber base of 1,75,000 households. With this edition, the newspaper now has a total print run of 7,50, 000 copies. DNA has editions in Ahmedabad, Surat, Mumbai, Pune and Jaipur.
DNA has made an investment of Rs. 200 crore for the Bangalore edition and the edition is edited by Vinay Kamat.
The launch of DNA in Bangalore was preceded by a teaser campaign in August along with various on – ground activities and a music video around the campaign created by Contract Advertising.
Speaking to Campaign India, K. U. Rao, CEO, Diligent Media Corporation said, "We have got a very good response from the advertising fraternity in Bangalore. It has exceeded our expectations. The launch of Bangalore edition will definitely increase our brand equity in the market. It will make DNA India's most favourite paper."
Vinay Kamat, editor, DNA, Bangalore said, "With the Bangalore edition we will endeavor to provide our readers with a well-rounded daily that provides them with a mix of local, sport and entertainment news along with the relevant local and global news."