DNA's Bangalore edition hits the newsstand

DNA newspaper has launched its sixth edition in Bangalore on Dec 14 with a subscriber base of 1,75,000 households. With this edition, the newspaper now has a total print run of 7,50, 000 copies. DNA has editions in Ahmedabad, Surat, Mumbai, Pune and Jaipur.DNA has made an investment of Rs. 200 crore for the Bangalore edition and the edition is edited by Vinay Kamat.The launch of DNA in Bangalore was preceded by a teaser campaign in August along with various on – ground activities and a music video around the campaign created by Contract Advertising.