OgilvyOne Worldwide was declared ‘Agency of the year’ at the DMA ECHO Awards India 2013 organised by the Direct Marketing Association India (DMAi). The winners were announced at a ceremony on 4 June 2013, as part of the DMAi Convention in Mumbai.
The evening also saw Winnifred Knight, managing director and owner of Cube [On the Square] and TheMarketingSite.com, BS Nagesh, vice-chairman, Shoppers Stop and founder, TRRAIN, and R Shridhar, former Ogilvy hand and business innovation coach at IDEAS-RS, being inducted into the DMAi Hall of Fame.
The DMAi ECHO Awards India recognised winners in three catgeories: Effectiveness, Creative and Media.
OgilvyOne’s medal tally included a Grand Prix for the 'Joy of Reading' campaign for The Economist. The Grand Prix winner was chosen from amongst all Gold winners, on the basis of maximum score awarded by the jury, said Ajay Chandwani, chairman, DMA Echo Awards India 2013.
OgilvyOne also won six Gold, one Silver and five Bronze awards in the Effectiveness category, and a Gold each in the Creative and Media categories.
Draftfcb-Ulka and MRM India won three awards each. Along with a Gold and Bronze in the Effectiveness category, MRM India won a Silver in the Media category. Draftfcb-Ulka won its three metals with a Silver in Media and 2 Bronze in Effectiveness category. The other two Gold winners were - Hungama Digital Services and Netcore, who won a Gold award each in the Creative and Media category respectively.
At this year’s awards, M&C Saatchi and BC Webwise won two awards each, while Ethinos Digital Marketing, Contract India, Tonic Media, Salt Brand Solutions, Hungama Digital Services, Havas Media, DDB Mudra and Netcore won an award each. The full tally of winners is as below:
|Financial Products and Services||M&C Saatchi||Aditya Birla Money||Hastakshar Mudra||Bronze|
|Insurance||M&C Saatchi||Birla Sun Life Insurance||Karva Chauth||Bronze|
|Business and Consumer Services||OgilvyOne Worldwide||IBM||IBM OPENS IN QATAR||Bronze|
|Information Technologies||Draft FCB Ulka||Tata Consultancy Services||An impact on the elusive CIO||Bronze|
|Financial Products and Services||OgilvyOne Worldwide||ICICI Bank||Building India’s most social bank on Facebook||Bronze|
|Automotive||OgilvyOne Worldwide||Vespa - Piaggio||Once upon a Vespa||Bronze|
|Retail and Direct Sales||OgilvyOne Worldwide||Vodafone India||Vodafone Tales 2012||Bronze|
|Travel & Hospitality/Transportation||MRM India||Lufthansa German Airlines||Lufthansa Go Full Flat||Bronze|
|Product Manufacturing and Distribution||OgilvyOne Worldwide||Pernod Ricard||Blenders Pride Fashion Tour||Bronze|
|Information Technologies||Draft FCB Ulka||Intel Technology India (P) LTd.||My Ultrabook, My Music||Bronze|
|Not-For-Profit||Ethinos Digital Marketing||Olympic Gold Quest||India Cheers Loud and Clear||Silver|
|Publishing/Entertainment||OgilvyOne Worldwide||Hockey India League||Transforming a forgotten sport to the most engaging sports league in the world||Silver|
|Retail and Direct Sales||Contract India||Shoppers Stop||Choose Your Own Gift'||Silver|
|Publishing/Entertainment||Tonic Media||Sony PIX||Sony PIX Anti-Alien Day Campaign||Silver|
|Not-For-Profit||OgilvyOne Worldwide||Once Again||The Tagging Drive||Gold|
|Communications/Utilities||OgilvyOne Worldwide||Vodafone India||Drive into the Big league - 2||Gold|
|Automotive||MRM India||Hero MotoCorp Ltd.||Hero GoodLife Lady Rider Club||Gold|
|Financial Products and Services||OgilvyOne Worldwide||American Express Banking Corp.||Lead On||Gold|
|Professional Services||OgilvyOne Worldwide||American Express Banking Corp.||Lead On||Gold|
|Professional Services||OgilvyOne Worldwide||ITC Hotels||Sweet Embrace||Gold|
|Travel & Hospitality/Transportation||OgilvyOne Worldwide||ITC Limited Hotels Division||LEGEND OF FALLING LEAVES||Gold|
|Films/ Audio Visual||BC Webwise||Sunsilk India||Keratinology Hair Studio||Silver|
|Brand Creations||Salt Brand Solutions||L&T Insurance||LIKH KE DOGE KYA (will you give it in writing)||Silver|
|Online||OgilvyOne Worldwide||The Economist||Joy Of Reading||Gold|
|Online||Hungama Digital Services||Mahindra 4 Wheelers||Mahindra XUV500 Memorable Stories Short Film Festival - film||Gold|
|Social||BC Webwise||Sunsilk India||Sunsilk Style Diaries||Bronze|
|Havas Media||Parle Products||Like a Coffee with your Morning Paper?||Bronze|
|Activations||DDB Mudra||Birla Sun Life Insurance||Agent On Track||Bronze|
|Direct Mail||Draft FCB Ulka||ICICI Bank Ltd.||Rich Tea Conversations||Silver|
|TV||MRM India||Lufthansa German Airlines||Lufthansa Pioneering Spirit||Silver|
|Mobile||netCore||Hindustan Unilever Limited – Active Wheel||Active Wheel - Rural Missed Call||Gold|
|Social||OgilvyOne Worldwide||Hockey India League||Transforming a forgotten sport to the most engaging sports league in the world||Gold|