DMA ECHO Awards India 2013: OgilvyOne Worldwide is Agency of the Year

OgilvyOne Worldwide was declared ‘Agency of the year’ at the DMA ECHO Awards India 2013 organised by the Direct Marketing Association India (DMAi). The winners were announced at a ceremony on 4 June 2013, as part of the DMAi Convention in Mumbai.

The evening also saw Winnifred Knight, managing director and owner of Cube [On the Square] and TheMarketingSite.com, BS Nagesh, vice-chairman, Shoppers Stop and founder, TRRAIN, and R Shridhar, former Ogilvy hand and business innovation coach at IDEAS-RS, being inducted into the DMAi Hall of Fame.

Agency Tally

The DMAi ECHO Awards India recognised winners in three catgeories: Effectiveness, Creative and Media.

OgilvyOne’s medal tally included a Grand Prix for the 'Joy of Reading' campaign for The Economist. The Grand Prix winner was chosen from amongst all Gold winners, on the basis of maximum score awarded by the jury, said Ajay Chandwani, chairman, DMA Echo Awards India 2013.

OgilvyOne also won six Gold, one Silver and five Bronze awards in the Effectiveness category, and a Gold each in the Creative and Media categories.

Draftfcb-Ulka and MRM India won three awards each. Along with a Gold and Bronze in the Effectiveness category, MRM India won a Silver in the Media category. Draftfcb-Ulka won its three metals with a Silver in Media and 2 Bronze in Effectiveness category. The other two Gold winners were - Hungama Digital Services and Netcore, who won a Gold award each in the Creative and Media category respectively.

At this year’s awards, M&C Saatchi and BC Webwise won two awards each, while Ethinos Digital Marketing,  Contract India, Tonic Media, Salt Brand Solutions, Hungama Digital Services, Havas Media, DDB Mudra and Netcore won an award each. The full tally of winners is as below:

EFFECTIVENESS

CREATIVE

MEDIA