Campaign India Team
Jun 05, 2013

DMA ECHO Awards India 2013: OgilvyOne Worldwide is Agency of the Year

BS Nagesh, R Sridhar and Winnifred Knight inducted into DMAi Hall of Fame

DMA ECHO Awards India 2013: OgilvyOne Worldwide is Agency of the Year

OgilvyOne Worldwide was declared ‘Agency of the year’ at the DMA ECHO Awards India 2013 organised by the Direct Marketing Association India (DMAi). The winners were announced at a ceremony on 4 June 2013, as part of the DMAi Convention in Mumbai.

The evening also saw Winnifred Knight, managing director and owner of Cube [On the Square] and TheMarketingSite.com, BS Nagesh, vice-chairman, Shoppers Stop and founder, TRRAIN, and R Shridhar, former Ogilvy hand and business innovation coach at IDEAS-RS, being inducted into the DMAi Hall of Fame.

Agency Tally

The DMAi ECHO Awards India recognised winners in three catgeories: Effectiveness, Creative and Media.

OgilvyOne’s medal tally included a Grand Prix for the 'Joy of Reading' campaign for The Economist. The Grand Prix winner was chosen from amongst all Gold winners, on the basis of maximum score awarded by the jury, said Ajay Chandwani, chairman, DMA Echo Awards India 2013.

OgilvyOne also won six Gold, one Silver and five Bronze awards in the Effectiveness category, and a Gold each in the Creative and Media categories.

Draftfcb-Ulka and MRM India won three awards each. Along with a Gold and Bronze in the Effectiveness category, MRM India won a Silver in the Media category. Draftfcb-Ulka won its three metals with a Silver in Media and 2 Bronze in Effectiveness category. The other two Gold winners were - Hungama Digital Services and Netcore, who won a Gold award each in the Creative and Media category respectively.

At this year’s awards, M&C Saatchi and BC Webwise won two awards each, while Ethinos Digital Marketing,  Contract India, Tonic Media, Salt Brand Solutions, Hungama Digital Services, Havas Media, DDB Mudra and Netcore won an award each. The full tally of winners is as below:

EFFECTIVENESS

Sub-Category Agency Brand Campaign Metal
Financial Products and Services  M&C Saatchi Aditya Birla Money Hastakshar Mudra Bronze
Insurance  M&C Saatchi Birla Sun Life Insurance Karva Chauth Bronze
Business and Consumer Services  OgilvyOne Worldwide IBM IBM OPENS IN QATAR Bronze
Information Technologies  Draft FCB Ulka Tata Consultancy Services An impact on the elusive CIO Bronze
Financial Products and Services  OgilvyOne Worldwide ICICI Bank Building India’s most social bank on Facebook Bronze
Automotive  OgilvyOne Worldwide Vespa - Piaggio Once upon a Vespa Bronze
Retail and Direct Sales  OgilvyOne Worldwide Vodafone India Vodafone Tales 2012 Bronze
Travel & Hospitality/Transportation  MRM India Lufthansa German Airlines Lufthansa Go Full Flat Bronze
Product Manufacturing and Distribution  OgilvyOne Worldwide Pernod Ricard Blenders Pride Fashion Tour Bronze
Information Technologies  Draft FCB Ulka Intel Technology India (P) LTd. My Ultrabook, My Music Bronze
Not-For-Profit  Ethinos Digital Marketing Olympic Gold Quest India Cheers Loud and Clear Silver
Publishing/Entertainment  OgilvyOne Worldwide Hockey India League Transforming a forgotten sport to the most engaging sports league in the world Silver
Retail and Direct Sales  Contract India Shoppers Stop Choose Your Own Gift' Silver
Publishing/Entertainment  Tonic Media Sony PIX Sony PIX Anti-Alien Day Campaign Silver
Not-For-Profit  OgilvyOne Worldwide Once Again The Tagging Drive Gold
Communications/Utilities  OgilvyOne Worldwide Vodafone India Drive into the Big league - 2 Gold
Automotive  MRM India Hero MotoCorp Ltd. Hero GoodLife Lady Rider Club Gold
Financial Products and Services  OgilvyOne Worldwide American Express Banking Corp. Lead On Gold
Professional Services  OgilvyOne Worldwide American Express Banking Corp. Lead On Gold
Professional Services  OgilvyOne Worldwide ITC Hotels Sweet Embrace Gold
Travel & Hospitality/Transportation  OgilvyOne Worldwide ITC Limited Hotels Division LEGEND OF FALLING LEAVES Gold


CREATIVE

Sub-Category Agency Brand Campaign Metal
Films/ Audio Visual  BC Webwise Sunsilk India Keratinology Hair Studio Silver
Brand Creations  Salt Brand Solutions L&T Insurance LIKH KE DOGE KYA (will you give it in writing) Silver
Online  OgilvyOne Worldwide The Economist Joy Of Reading Gold
Online  Hungama Digital Services Mahindra 4 Wheelers Mahindra XUV500 Memorable Stories Short Film Festival - film Gold


MEDIA

Sub-Category Agency Brand Campaign Metal
Social  BC Webwise Sunsilk India Sunsilk Style Diaries Bronze
Print  Havas Media Parle Products Like a Coffee with your Morning Paper? Bronze
Activations  DDB Mudra Birla Sun Life Insurance Agent On Track Bronze
Direct Mail  Draft FCB Ulka ICICI Bank Ltd. Rich Tea Conversations Silver
TV  MRM India Lufthansa German Airlines Lufthansa Pioneering Spirit Silver
Mobile  netCore Hindustan Unilever Limited – Active Wheel Active Wheel - Rural Missed Call Gold
Social  OgilvyOne Worldwide Hockey India League Transforming a forgotten sport to the most engaging sports league in the world Gold

 

Source:
Campaign India

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