Divya Dixit joins ALTBalaji as head of marketing

Balaji Telefilms has announced the appointment of Divya Dixit as senior vice president and head - marketing for India and international markets for ALTBalaji. Prior to this Dixit was vice president - marketing at Zee5. 

 

Nachiket Pantvaidya, CEO ALTBalaji, and group COO, Balaji Telefilms, said, “As we continue to grow the company while deepening our relationship with viewers around the globe, we also want to ensure that we have the strongest leadership team in place at ALTBalaji. We are delighted to have Divya  on board. She will be pivotal in driving ALTBalaji’s vision of shaping and defining its leadership in the fast-growing and dynamic OTT sector. With her experience in media, entertainment and the digital space, we look forward to further capitalizing our digital expansion and I wish her all the best. All the other various marketing units operating under ALTBalaji umbrella will now roll into Divya.”

 

Dixit said, “ALTBalaji is a leader in clutter breaking original content. It is an exciting time for OTT players, as the Indian digital landscape is exploding. I truly believe that ALTBalaji will raise multiple industry benchmarks and shall continue being a dominant player in the space. I am thrilled to join the ALTBalaji family and looking forward to a successful journey.”

 

In a career spanning 19 years, she has also worked with LeEco, Percept Live, Saragama, Tata Docomo, Sony TV and Barista.