Is currently business head
Disney Star has announced additional responsibiities for Sumanta Bose.
He will be responsible for content strategy, driving innovation, and fostering creative excellence across Star Plus, Star Utsav, Star Jalsha, and Disney+Hotstar Hindi specials.
Bose joined Disney Star as vice president - marketing in 2011.
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Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
WPP Media was the incumbent on the account.
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
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Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.
