Discovery Networks Asia-Pacific and the India Today Group have announced a partnership to launch the Discovery Channel Magazine in India.
Mirroring genres on the channel, the monthly magazine will cover topics including nature, adventure, marvels, sci-tech, history, the universe, forensics, seekers, survival, info-tech, psychology and the environment.
Rahul Johri, senior vice president and general manager - South Asia, Discovery Networks Asia-Pacific, said, “Discovery Channel Magazine will provide additional touch points for our viewers and will serve as an extension of Discovery Channel’s ability to satisfy their curiosity on a broad range of subjects. We are delighted to launch the magazine in partnership with the India Today Group - one of India’s leading and most respected media companies.”
Ashish Bagga, CEO, India Today Group, said, “India’s growth and the exposure of the average Indian to the world have created a market for globally acclaimed quality knowledge products. Discovery Channel Magazine with its high quality content will fill the void in this space in the Indian market. We are excited to launch this magazine and feel strongly that this will add to the vast portfolio of diversified, market leading products of the India Today Group and will add to the depth of our relationship with our customers.”
Discovery Channel Magazine is currently available on stands in Australia, Hong Kong, Indonesia, Malaysia, Taiwan, New Zealand, Philippines, Singapore and Thailand. It is available via subscription in several other Asian markets.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
14 hours ago
Watch the films conceptualised by Leo Burnett here