Madison OOH, the outdoor arm of Madison World, has announced a restructuring of its senior management team that will come into effect from1 November 2015.
Dipankar Sanyal, currently COO of MOMS, has been elevated as the CEO of Platinum Outdoor.
Jayesh Yagnik, currently the VP of MOMS, West and South, will take Sanyal's current position.
Sanyal has been with the agency for the last 11 years. He has also worked with Vantage, Out-Sel, Portland, Zenith Media and RK Swamy BBDO.
Yagnik has spent 12 years at the agency.
Neeraj Ved, currently GM of MOMS West, will become VP of MOMS West and South. Ved has been with the agency for almost 10 years and joined as a management trainee.
Krishnendu Ghosh, VP of MOMS North and East will be national head of buying for Madison OOH.
Saumen Roy, GM, Madison IES (integrated experiential services), has been elevated to the position of VP.
Soumitra Bhattacharyya, CEO, Madison OOH, said, “At Madison, we are a meritocracy and strongly believe in recognising and rewarding our home grown talent. The strong leadership team we have now put in place will help Madison OOH delight its existing clients by establishing new benchmarks in service and quality standards and achieve aggressive growth as a by-product.”