Malabar Gold & Diamonds launches 15th ‘Brides of India’ edition

Malabar Gold & Diamonds has unveiled the 15th edition of its flagship ‘Brides of India’ campaign, a property where it showcases the cultural depth and emotional significance of Indian bridal jewellery. The brand notes that every bride carries a blend of rituals, memories and cultural identity into her wedding, and that jewellery often becomes an essential part of expressing this journey. Its bridal collection features designs developed in-house, created with an emphasis on purity, intention and craftsmanship rooted in regional traditions.

This year’s edition features 22 brides and 10 celebrities — Alia Bhatt, Kareena Kapoor Khan, NTR, Karthi, Anil Kapoor, Srinidhi Shetty, Rukmini Maitra, Sabyasachi Mishra, Prarthana Behere and Manasi Parekh. The campaign film, directed by Abhishek Varman with music by Shubhajit Mukherjee, presents a visual narrative reflecting India’s varied bridal cultures and rituals.

Chairman MP Ahammed describes the 15th edition as a major milestone, noting that the campaign pays tribute to brides across the country by portraying how they respect tradition while expressing their individuality. He highlights that this edition focuses on the memories, relationships and rituals that shape each bride’s story.

The collection spans regional identities across India. It includes Rajasthan’s polki craftsmanship, Tamil Nadu’s temple-inspired gold work, Kerala’s kasavu-influenced bridal gold, and Bengal’s distinctive jewellery motifs. The campaign positions these designs as representative of the breadth of India’s bridal heritage.

Alia Bhatt states that the campaign reflects how brides integrate personal expression within traditional frameworks. Kareena Kapoor Khan notes that the initiative brings together diverse stories while keeping the bride at the centre. Anil Kapoor adds that the campaign captures both the celebratory energy of Indian weddings and the emotional significance of the bride’s experience, reflected in the jewellery’s design.