On Purpose has announced the appointment of Dipankar Mukherji as its first executive creative director.
Mukherji moves from ODN Digital Solutions where he was also ECD.
In a career spanning 22 years he has also worked with JWT, Hakuhodo Percept, Access Leo Burnett and Cheil Worldwide.
At On Purpose, Mukherji will lead the design and content team, working with its existing clients on strategic brand communications, brand campaigns, TVCs and brand design programmes.
Girish Balachandran, managing partner, On Purpose, said, "Times like these make you do crazy stuff. We’re far too aware of the role of powerful creative and design for visual storytelling to let an opportunity like this, of hiring someone of Dipankar’s caliber and experience, pass by. Looking forward to doing some magical work, together”.
Mukherji said, “On Purpose is charting a unique path in the industry. To use the power of communications to focus on social change in India. I’m excited about the role and am looking forward to working with the team on delivering big picture narratives and insight-driven campaigns for our clients.”