Xaxis India has announced the elevation of Dimpy Yadav as general manager.
Prior to this, she was national head for client engagement at the agency.
In her new role, she will be responsible for leading the agency and its clients through India’s growing digital media landscape.
She will also focus on integration, intelligence, and innovation, including the continued development of advanced, omnichannel digital media solutions optimised with data and artificial intelligence technology to help brands earn valuable business outcomes.
Yadav will be based in Gurugram and will report to Atique Kazi, president - data, performance and digital products, GroupM India.
Kazi said, “Dimpy has a first-rate knowledge of data, integration, and new age media. She has been leading client engagement for Xaxis India proficiently and has driven impactful solutions for our clients. She has always stayed ahead of the curve with her expertise and continuous innovation in client solutions. We are confident that she will play a pivotal role as the lead for Xaxis India.”
Yadav said, “I’m ecstatic to take over this role of spearheading Xaxis India. In line with global trends, we are dedicated to driving cutting-edge omnichannel solutions powered by the seamless integration of data-driven creative solutions that will help brands extract the maximum value from their media investments. I’d like to thank Xaxis for having the faith in me and I look forward to helping our clients address the growing complexity of the media landscape and earn real business outcomes.”
She began her career with Xaxis India in 2017 as an engagement manager.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
10 hours ago
Watch the film conceptualised by Imran Khatri Productions here
14 hours ago
Aims to create a more gender-balanced company