DigitasLBi has won the digital creative mandate for Tata Group’s e-commerce venture Tatacliq.
The agency will be responsible for the digital creatives and bagged the business post a multi-agency pitch.
The brand unveiled its launch campaign recently, the film for which was conceptualised by Cartwheel. Other digital elements of the campaign are being handled by DigitalLBi.
Prithviraj Banerjee, head of agency – India, DigitasLBi, said, “We are very excited with this appointment and believe that together, we can create a world of “firsts” in the e-commerce space. Our global commerce practice gives us a breadth of insights, tools and learnings ranging from our worldwide Connected Commerce study to our Responsive Retail framework. We will leverage these tools extensively to aid our creative process and bring alive the unique phygital experience that Tatacliq will offer customers”.