Publicis Groupe India’s marketing and technology services agency – Digitas – has appointed Abhishek Chaturvedi as senior vice president and head of planning. He will report to Sonia Khurana, the agency’s chief operating officer. His previous stint was with McCann where he was the vice president.
At Digitas India, Chaturvedi is tasked with assisting brands and businesses to leverage the agency’s data, technology, creative, media and strategy capabilities, and proprietary planning processes. Further, he is expected to help drive strategic growth and direction for Digitas India.
Khurana said, “It was a deeply thought-through decision to get someone with Abhishek’s experience and expertise into our fold. His specialty in decoding consumer behaviour, understanding of brand and business will complement and strengthen our current planning function immensely. Working with him in the last couple of weeks has been an absolute pleasure. It’s reinforced that not only is he going to be a great partner to our creative teams but also to our clients. It makes me very excited and confident about the future.”
Chaturvedi added, “We are about being a ‘connected marketing agency’ and our business is about forging meaningful connections – whether it is between people, brands or businesses. All my interactions with Sonia Khurana (COO), Mark Mcdonald (EVP and head of creative) and Unny Radhakrishnan (CEO) have been energising and positive. Here's a set of people absolutely determined about creating great work and I look forward to creating some magic together.”
Apart from McCann, Chaturvedi has also worked in agencies such as Ogilvy and Grey Group.