Campaign India Team
May 03, 2021

Digitas India appoints Abhishek Chaturvedi as SVP and head of planning

Joins from McCann

Abhishek Chaturvedi
Abhishek Chaturvedi
Publicis Groupe India’s marketing and technology services agency – Digitas – has appointed Abhishek Chaturvedi as senior vice president and head of planning. He will report to Sonia Khurana, the agency’s chief operating officer. His previous stint was with McCann where he was the vice president.
 
At Digitas India, Chaturvedi is tasked with assisting brands and businesses to leverage the agency’s data, technology, creative, media and strategy capabilities, and proprietary planning processes. Further, he is expected to help drive strategic growth and direction for Digitas India.
 
Khurana said, “It was a deeply thought-through decision to get someone with Abhishek’s experience and expertise into our fold. His specialty in decoding consumer behaviour, understanding of brand and business will complement and strengthen our current planning function immensely. Working with him in the last couple of weeks has been an absolute pleasure. It’s reinforced that not only is he going to be a great partner to our creative teams but also to our clients. It makes me very excited and confident about the future.”
 
Chaturvedi added, “We are about being a ‘connected marketing agency’ and our business is about forging meaningful connections – whether it is between people, brands or businesses. All my interactions with Sonia Khurana (COO), Mark Mcdonald (EVP and head of creative) and Unny Radhakrishnan (CEO) have been energising and positive. Here's a set of people absolutely determined about creating great work and I look forward to creating some magic together.”
 
Apart from McCann, Chaturvedi has also worked in agencies such as Ogilvy and Grey Group.
Source:
Campaign India

Related Articles

Just Published

9 hours ago

L’Oréal's latest work with Aishwarya Rai Bachchan ...

All while making the global icon look impossibly perfect—proof that rejecting digital validation is easier said than done.

14 hours ago

Moves and wins: Week of 1 September

Our weekly roundup of the latest appointments and account wins from Grey India, Adfactors PR, Madison Media, V Spark Communications, McCann Worldgroup India, Vigor Media Worldwide, Nothing, PVNA Group, TukTuki, TrucksUp, Flash Communications, CreativeFuel, and many more.

15 hours ago

Andrew Scott, WPP’s global COO and M&A guru, to ...

Close ally of outgoing CEO Mark Read will support new boss Cindy Rose until end of 2025.

15 hours ago

The Dentsu sale is natural selection; the dinosaurs ...

Dentsu’s sale, WPP’s turmoil, Omnicom and IPG’s merger chase all point to the fact that the giants of advertising are stumbling. As TrinityP3's Darren Woolley argues, this is natural selection at work. In the end, it's adapt or go extinct.