Digidarts expands to the Middle East

Following its win of the performance marketing mandate for Careem, the region’s leading multi-service platform, Digidarts has expanded into the Middle East market. The Gurugram-headquartered performance marketing agency specialises in paid media, AI-driven analytics, performance creatives, and conversion optimisation.

Digidarts boasts a track record of scaling over 100 brands from D2C, fintech, healthcare, and FMCG sectors. With this expansion, the company plans to bring its data-driven marketing strategies to the high-growth markets of UAE, Saudi Arabia, and Kuwait. The agency plans to offer customised solutions to help businesses in the region turn customer acquisition, engagement, and retention effective.

With digital adoption in the markets like Saudi Arabia and UAE on the rise, there has been an equally growing demand for AI-driven marketing strategies to stay competitive. Digidarts expects the rapidly expanding quick commerce industry in Kuwait to be a good opportunity for its ROI-focused approach.

Commenting on the expansion, Siddhartha Vanvani, founder and CEO, Digidarts, said, "The Middle East is a dynamic market with immense potential, and we are excited to help brands scale with performance-driven strategies.”

Digidarts has over a decade’s experience and a portfolio of more than 250 global brands. Its proprietary technologies, such as DecisionboardAI and its recently launched DareAISearch, aim to help brands optimise their visibility on AI-driven search platforms.

DareAiSearch is an AI-powered search engine optimisation (SEO) tool which aims to help brands optimise their content visibility on AI-driven search engines and large language models (LLMs), such as ChatGPT, Copilot, and Gemini.

Recently, Digidarts secured various digital marketing mandates It won performance marketing mandate from Dabur and a contract from Sunstone for digital transformation through learning initiatives. It also secured the digital marketing mandate for HomeSharp, a luxury real estate brand.