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Dainik Bhaskar has launched a new campaign featuring brand ambassador MS Dhoni, which includes a TV campaign, print, radio and outdoor. Titled Zidd Karo, the TVC attempts to take a stand on making a social change to our everyday problems.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.