Campaign India Team
Jan 12, 2017

Dhoni, Kohli part of London School of Marketing's world's most marketable athletes

Roger Federer tops the list

Dhoni, Kohli part of London School of Marketing's world's most marketable athletes
Former Indian cricket team captain MS Dhoni and current captain, Virat Kohli are the only Indians on the list of the world's 30 most marketable athletes, according to researchers at the London School of Marketing.
 
Dhoni came in at number 12, with earnings of £22.1m (approx Rs 183 crores), while Kohli is at number 19 with £14.8m (approx Rs 123 crores). The duo are the only cricketers on the list.
 
Roger Federer topped the list with £50m of off-court earnings last year. 
 
Tennis players Maria Sharapova and Serena Williams were the only two female athletes to break into the top 30, with them both earning £16.4m.
 
The three sports that are most dependent on endorsements are cricket (with 81 per cent of earnings coming from sponsors), tennis (78 per cent) and golf (75 per cent).
 
(With inputs from CampaignLive.co.uk)
 
Also read:
 

 

Source:
Campaign India

Related Articles

Just Published

8 hours ago

WhatsApp shows how its connecting relations during ...

Watch the films conceptualised by BBDO India here

1 day ago

Havas Media Group rolls out social equity private ...

The ad targeting program will work with BIPOC and LGTBQ+-owned media businesses and is believed to be the first of its kind.

1 day ago

Combiflam gets the clarity of thought back

Watch the film conceptualised by Ogilvy here

1 day ago

Premier League advertising increases as Bundesliga ...

Per game advertising increases to more than 11 minutes for the England's top division while Germany sees a dip down to five minutes