Dheeraj Sinha joins Leo Burnett as CSO for South Asia

Leo Burnett has announced the appointment of Dheeraj Sinha as chief strategy officer. Sinha will be based in Mumbai and will be responsible for the agency's planning across offices in South Asia. 

 

He led the strategic planning function for Grey in India, South and South East Asia prior, and replaces Rajeev Sharma who has joined Ormax Rhodium as CEO.

 

Saurabh Varma, CEO – South Asia, said, “We are really excited that Dheeraj is joining us at this critical juncture in our evolution as an agency. We have incredible momentum as a team and both Raj and I were in the hunt for a partner. We wanted someone who can join us in our crusade to change the communication narrative in India. With Dheeraj we hope to get radical convergence around our purpose and radical divergence around how to get there.” 

 

Sinha said, “There’s great energy around Leo Burnett in India, and I am looking forward to be a part of it and adding to the momentum. In my conversations with Saurabh and Raj, what stands out is their commitment to the product and culture, leading to growth, rather than the other way round. There’s also a serious ambition to create work that’s in line with how the world has changed. They have evidence of having done such work in the recent past. I see this as an opportunity to collaborate and build something that we can all be proud of.”

 

In a career spanning 17 years, Sinha has also worked with McCann Erickson, Euro RSCG (Havas Worldwide) and Bates.