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German broadcaster Deutsche Welle has launched DW-TV ASIA+ and DW-TV ASIA in India. The former will have 18 hours of English programming, while the latter will have 16 hours of German programming and eight hours of English. DW-TV ASIA+ will be available on Sun Direct TV, DD Direct + DTH, InCable Networks and Hathway Cable, among others.The programming mix for the new channels will be a mix of European lifestyle, culture and the arts as well as reports from business and politics on major Indian cable operators.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.