Deutsche Welle launches two lifestyle channels in India

German broadcaster Deutsche Welle has launched DW-TV ASIA+ and DW-TV ASIA in India. The former will have 18 hours of English programming, while the latter will have 16 hours of German programming and eight hours of English. DW-TV ASIA+ will be available on Sun Direct TV, DD Direct + DTH, InCable Networks and Hathway Cable, among others.

The programming mix for the new channels will be a mix of European lifestyle, culture and the arts as well as reports from business and politics on major Indian cable operators.

“Europe has always been a center of innovation and trendsetting when it comes to lifestyle, culture and the arts, fashion, music composition, architectural and interior design,” says Petra Schneider, director of distribution, Deutsche Welle. “Deutsche Welle has a history of being involved in fine arts and culture with the launch of the living channel DW-TV ASIA+, is a strong testimony to our international efforts in bringing this to India. With this new channel, we are offering our audience in India a window to European living via our high-quality programming – with 18 hours in English.”

As a part of their launch strategy, Deutsche Welle is giving DW-TV ASIA+ viewers in India the chance to experience Europe for real. Starting April 1, there will be an on-air contest with a generous cash prize, alongwith the chance to win a trip for two to Berlin.