Dentsu’s CSR advisory arm launches Indeed Smart City

Dentsu has announced the launch of ‘Indeed Smart City’ in India under its CSR advisory and implementation arm, Indeed. The initiative aims to align with India’s aspirations for economic modernisation, which the company believes are fundamentally linked to the country’s Smart City Mission.

 

Ajay Singh, a Smart City specialist, has been appointed as vice president to spearhead this initiative. He has previously worked at companies such as Reliance Energy, HCL technologies, L&T Infotech, Fluentgrid, Deloitte, PWC and IQVIA.

 

Haresh Nayak, COO, Dentsu international, Media Brands, said, “Our cities are undergoing dramatic change as a result of new technologies and modern infrastructure projects. Indeed Smart City will harness the power of technology and smart solutions via its associates and partners to bring meaningful marketing solutions and experiences for brands. I am confident of Ajay’s capabilities and his impressive track record will certainly allow us to explore newer opportunities as we move into the next phase of smarter solutions.”

 

Added Singh, "I am honoured to have the opportunity to lead Indeed Smart City by Dentsu India – a network with industry-leading OOH technology, creative thinking team, and unique innovation architecture with its strong commitment to the community. The strength of media is important when it comes to communication points in cities so that they can be used to inspire people and change things for the better, thereby, making the urban environment more cheerful. With this ambition, we aim to have a growth-oriented innovative mindset, constant investments in our team, and onboard new emerging technology partners. I am truly excited to lead this innovative group. As we emerge from the Covid-19 pandemic, I am confident that Indeed Smart City will grow to become the trusted smart solutions technology partner for our customers across the globe and help give the cities a more sustainable and resilient future – ‘Reinvent to stay relevant’.”

 

Indeed Smart City’s innovation architecture includes a cross-capability team of industry and operational experts that helps cities’ pilots to adopt new technologies and looks to spark transformation.

 

The Smart City will deliver solutions across domains such as smart infrastructure under the ABD (area-based development) initiative of the mission as well as smart healthcare, safety, citizen engagement, education and energy solutions. Additionally, Indeed Smart City looks to focus on ICT (information and communications technology) from ICCC (integrated command and control centres) to safety and surveillance, video analytics, CCP (city collaboration platforms), smart poles, city wi-fi solutions, among others.