Campaign India Team
Feb 14, 2020

Dentsu X to handle MyTeam11's digital mandate

The agency has previously worked on projects for MyTeam11

MyTeam11 currently has offerings in six sports
MyTeam11 currently has offerings in six sports
Fantasy sports platform, MyTeam11, has announced the appointment of Dentsu X as its digital agency on record.
 
MyTeam11 currently has offerings in six sports - Cricket, Football, Hockey, Basketball, Volleyball and Kabaddi.
 
Sanjit Sihag, co-founder, MyTeam11, said, “Fantasy sports market is already big and has a tremendous future. With an extremely busy season ahead keeping in mind a few important international sporting events around the globe, it was important for us to get a strong team on board to further our consumer experience. The appointment of Dentsu X is a part of extending the reach of consumer and stakeholder engagement process. They have worked with us on projects in the past and we are glad to bring them on board for a long term association given their understanding of our expectations and way of working.”
 
Divya Karani, chief executive officer, Dentsu X, said, “We are delighted to partner with such an immersive brand. MyTeam11’s vision is in absolute sync with our ethos of stitching together experiences beyond exposures. Dentsu X thrives on engineering encounters in which brands and consumers become part of each other’s lives.”
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Deepika Padukone grooves to 'Auva Auva' for Levi's, ...

Watch the film conceptualised by Spring Marketing Capital here

2 days ago

Sony Music appoints Sangeetha Aiyer as director of ...

Moves from NBCUniversal India where she was head of marketing

2 days ago

New Government guidelines to hold social media and ...

It involves a three-tier regulation mechanism that requires OTT platforms and YouTube to self-classify their content into five categories based on age suitability

2 days ago

Narendra Modi, Virat Kohli and Rahul Gandhi lead ...

Social media analytics firm Twitteet released its analytics for January 2021