Dentsu X to handle MyTeam11's digital mandate
The agency has previously worked on projects for MyTeam11
Feb 14, 2020 04:27:00 AM | Article | Campaign India Team
Fantasy sports platform, MyTeam11, has announced the appointment of Dentsu X as its digital agency on record.
MyTeam11 currently has offerings in six sports - Cricket, Football, Hockey, Basketball, Volleyball and Kabaddi.
Sanjit Sihag, co-founder, MyTeam11, said, “Fantasy sports market is already big and has a tremendous future. With an extremely busy season ahead keeping in mind a few important international sporting events around the globe, it was important for us to get a strong team on board to further our consumer experience. The appointment of Dentsu X is a part of extending the reach of consumer and stakeholder engagement process. They have worked with us on projects in the past and we are glad to bring them on board for a long term association given their understanding of our expectations and way of working.”
Divya Karani, chief executive officer, Dentsu X, said, “We are delighted to partner with such an immersive brand. MyTeam11’s vision is in absolute sync with our ethos of stitching together experiences beyond exposures. Dentsu X thrives on engineering encounters in which brands and consumers become part of each other’s lives.”