Campaign India Team
Feb 14, 2020

Dentsu X to handle MyTeam11's digital mandate

The agency has previously worked on projects for MyTeam11

MyTeam11 currently has offerings in six sports
MyTeam11 currently has offerings in six sports
Fantasy sports platform, MyTeam11, has announced the appointment of Dentsu X as its digital agency on record.
 
MyTeam11 currently has offerings in six sports - Cricket, Football, Hockey, Basketball, Volleyball and Kabaddi.
 
Sanjit Sihag, co-founder, MyTeam11, said, “Fantasy sports market is already big and has a tremendous future. With an extremely busy season ahead keeping in mind a few important international sporting events around the globe, it was important for us to get a strong team on board to further our consumer experience. The appointment of Dentsu X is a part of extending the reach of consumer and stakeholder engagement process. They have worked with us on projects in the past and we are glad to bring them on board for a long term association given their understanding of our expectations and way of working.”
 
Divya Karani, chief executive officer, Dentsu X, said, “We are delighted to partner with such an immersive brand. MyTeam11’s vision is in absolute sync with our ethos of stitching together experiences beyond exposures. Dentsu X thrives on engineering encounters in which brands and consumers become part of each other’s lives.”
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

1 day ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

1 day ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

1 day ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.