Rentomojo, a platform to rent furniture and appliances has appointed Dentsu Webchutney to handle its digital mandate. The account was won following a multi-agency pitch and will be handled by the agency's Bengaluru office.
Geetansh Bamania, founder, Rentomojo, said, "Rentomojo is building a category and in this process, connecting with our audience and engagement is the prime objective. It's imperative to not just talk but also to listen to our audience. We look forward to establishing communication pegs in an interesting way that connects with the audience – something that Dentsu Webchutney was able to showcase during their introduction with us. We are confident that together, we will create great work.”
Gautam Reghunath, SVP and branch head - Dentsu Webchutney Bengaluru, said, “Rentomojo and the growing rental economy excite us a lot. Consumer behaviour in this category is very counterintuitive from the typical consumption culture and the concept of owning one’s own. We’re thrilled at the opportunity to helping establish Rentomojo as a key player in the space. We have great admiration for Geetansh and his team’s vision and in a space as short-lived as digital, we’re two teams now working as one - ready to roll good, effective ideas when they strike.”
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