Dentsu Webchutney has won the digital and social media mandate for two of HealthKart’s brands – HK Vitals and bGreen. HealthKart is an online health products marketplace. HK Vitals is a brand in the nutrition and supplements business, while bGreen is a plant-based nutrition brand with products in both the performance nutrition category and active wellness nutrition category.
Gautam Reghunath, CEO, Dentsu Webchutney, said, “HealthKart is a pioneer in the Indian nutrition and wellness space and one that is vertically integrated into a fragmented category. It is a brand that's constantly innovated through product excellence and delivering on consumer needs. There is so much evolution happening in the vitals and nutrition space and we are lucky to be partnering with HealthKart who is at the front of it all.”
Kaustuv Paliwal, AVP - brands, HK Vitals/HealthKart, added, “We are absolutely thrilled to be joining forces with Dentsu Webchutney. Partnering with them to lead our charter on digital marks the beginning of a journey that is filled with intent and backed by action.”