Campaign India Team
Sep 09, 2021

Dentsu Webchutney wins digital and social mandate for HealthKart’s HK Vitals, bGreen

Business won without a multi-agency pitch

Dentsu Webchutney wins digital and social mandate for HealthKart’s HK Vitals, bGreen
Dentsu Webchutney has won the digital and social media mandate for two of HealthKart’s brands – HK Vitals and bGreen. HealthKart is an online health products marketplace. HK Vitals is a brand in the nutrition and supplements business, while bGreen is a plant-based nutrition brand with products in both the performance nutrition category and active wellness nutrition category.
 
Gautam Reghunath, CEO, Dentsu Webchutney, said, “HealthKart is a pioneer in the Indian nutrition and wellness space and one that is vertically integrated into a fragmented category. It is a brand that's constantly innovated through product excellence and delivering on consumer needs. There is so much evolution happening in the vitals and nutrition space and we are lucky to be partnering with HealthKart who is at the front of it all.”
 
Kaustuv Paliwal, AVP - brands, HK Vitals/HealthKart, added, “We are absolutely thrilled to be joining forces with Dentsu Webchutney. Partnering with them to lead our charter on digital marks the beginning of a journey that is filled with intent and backed by action.”
Source:
Campaign India

Related Articles

Just Published

23 minutes ago

Plum gets Essence to handle media

Agency's Mumbai office to handle the account

31 minutes ago

Pride without pandering: HSBC’s Richa Goswami on ...

The bank's global head of customer on why brand support for the queer community can risk being 'performative' when initiatives start and end during Pride month

15 hours ago

The Great Khali needs his heavy hands to feed a ...

Watch the film conceptualised by Ogilvy here

15 hours ago

Applause Entertainment enters the South market with ...

Appoints Pramod Cheruvalath as content head - South