Dentsu Webchutney has won the digital mandate for fintech brand Uni Cards.
The agency aims to establish and build a community around the brand’s promise of splitting payments at zero charges. It also aims to create behaviours around good financial habits through the brand’s digital content and grow its offering.
The account win did not involve a multi-agency pitch and will be managed by teams based across Dentsu Webchutney's offices in India.
Nitin Gupta, founder and CEO, Uni Cards, said, “Uni is set to disrupt the credit industry by innovating and making extremely customer-centric products. As a creative agency is known to successfully mould brands with iconic ideas, it was a no-brainer to partner with the best in business. It is the beginning of a long and exciting road for us at Uni Cards, and we are glad to partner with a team that has a nuanced understanding of the category that can lead us into long-term success.”
Gautam Reghunath, CEO, Dentsu Webchutney, said, “We are in the era of fintech, which has proven to be the great equaliser in a short time. India has millions and millions of credit-eligible consumers waiting for unique, tailored financial solutions. Uni Cards is leading innovation here, and along with them, we are on a quest to redefine how credit is consumed in India.”
Sidharth Rao, CEO, dentsuMB Group India, added, “This is an exciting win for all of dentsuMB Group. We want to bring the best creative minds from across dentsu and Webchutney to create memorable work in this very interesting category. Our teams have only just begun working together with Uni Cards and we can already feel their incredible passion for innovating for India and building products that will boost the country’s credit industry.”