Dentsu Webchutney has won the digital mandate for Red Bull following a multi-agency pitch. The agency's Mumbai office will manage the account.
Sidharth Rao, CEO and co-founder, Dentsu Webchutney, said, "We are delighted to partner with Red Bull. The brand as well as the category are pretty dynamic – something that will certainly help us push the envelope and come up with some refreshing work!”
Austria-born Red Bull is an energy drink brand launched in 1987.