Campaign India Team
Jan 19, 2016

Dentsu Webchutney bags Forever New’s digital mandate

Account won following multi-agency pitch

Dentsu Webchutney bags Forever New’s digital mandate
Dentsu Webchutney has bagged the digital advertising and search mandates of fashion brand Forever New, following a multi-agency pitch. The account will be handled by the agency’s Delhi office.
  
Sidharth Rao, CEO and co-founder, Dentsu Webchutney, said, “We are absolutely thrilled and excited to be working on such a young and successful fashion brand. Fashion, as a segment, always unfolds interesting opportunities to do refreshing work and we aim to do just that.”
 
Vishal Trehan, business head – India, Forever New, added, “Forever New has forayed into the digital space by associating with Dentsu Webchutney and we’re looking forward to this exciting partnership. The idea is to synergise towards building effective strategies for better customer engagement. It’s the age of digital media, and a strong digital presence is the need of the hour. This collaboration with Dentsu Webchutney is integral to the brand and will ensure the same for us.”
 
Forever New, which has a presence in clothing and accessories, was founded in Melbourne.
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

20 hours ago

Q1 agency metrics: A closer look at financial ...

In examining Q1 earnings closely, analyst Ian Whittaker finds common denominators: the resounding success that India boasts and the persistent challenges that China poses—both are shaping agency-holding companies’ performance in the region.

21 hours ago

Tata Neu shines in IPL 2024 with humorous 'Rukna ...

Tata Neu leverages star power to promote its super app amidst the IPL 2024 excitement.

22 hours ago

Moves and wins roundup: Week of 20 May

Read all the latest news from the marcomms world including updates from Snapchat, Grapes, Media Maniacs Group, TheSmallBigIdea, and more, in our weekly round-up of account wins and people moves.

23 hours ago

India tops Warc Asia-Pacific Awards 2024

McCann Worldgroup Gurugram, Leo Burnett Mumbai, and more bagged metals.