Dentsu Webchutney has bagged the digital advertising and search mandates of fashion brand Forever New, following a multi-agency pitch. The account will be handled by the agency’s Delhi office.
Sidharth Rao, CEO and co-founder, Dentsu Webchutney, said, “We are absolutely thrilled and excited to be working on such a young and successful fashion brand. Fashion, as a segment, always unfolds interesting opportunities to do refreshing work and we aim to do just that.”
Vishal Trehan, business head – India, Forever New, added, “Forever New has forayed into the digital space by associating with Dentsu Webchutney and we’re looking forward to this exciting partnership. The idea is to synergise towards building effective strategies for better customer engagement. It’s the age of digital media, and a strong digital presence is the need of the hour. This collaboration with Dentsu Webchutney is integral to the brand and will ensure the same for us.”
Forever New, which has a presence in clothing and accessories, was founded in Melbourne.
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