Campaign India Team
Oct 16, 2018

Dentsu Webchutney bags Big FM's digital mandate

Account won post a multi-agency pitch

Dentsu Webchutney bags Big FM's digital mandate
Dentsu Webchutney has bagged the digital duties of Big FM post a multi-agency pitch. The agency's Mumbai office will handle the account. 
 
Manoj Lalwani, marketing head, Big FM, said, “Radio by its very nature is quite similar to digital. Both allow for interaction and a dialogue with people so going whole hog with digital is a natural extension of our brand strategy. Dentsu Webchutney is known for its out of the box thinking and we believe that their digital expertise and their understanding of platforms and culture will really do wonders for Big FM.”
 
Harsh Shah, VP, Dentsu Webchutney, said, “Big FM, with its wide network, is a content gold mine. When it comes to digital, nothing works better than content that is compelling, memorable and social. We’re very excited to see how such diverse content from Big FM can be put into play. We have some very interesting ideas lined up and can’t wait to put them into motion.”
Source:
Campaign India

Related Articles

Just Published

3 hours ago

Apac Effie Awards 2021: 22 from India on jury

They join Dentsu's Ashish Bhasin who is jury chairman and Shubhranshu Singh of Royal Enfield who is among the jury heads

4 hours ago

John Hegarty: Agency craft is in decline

Writing skills are "deplorable" and the best work in the last 18 months came from the in-house team at Oatly, according to the 'H' in BBH