Dentsu Webchutney has announced the appointment of Pravin Sutar as executive creative director for its Mumbai office. Sutar moves from Leo Burnett.
Nishi Kant, EVP and branch head, Dentsu Webchutney, said, “It’s great to have someone of Pravin’s experience on-board in digital environment. His enthusiasm for his craft, I'm hoping will spread infectiously through the agency."
Sutar said, “We all say advertising is moving towards an integration between mainline and digital. I’ve always thought that the best way to create madness is to be a part of the method and that brings me to my switch from close to two decades in mainline to a future in digital. There’s no denying that mainline has its own charm and I feel grateful for having carried that understanding with me. For a while now, I’ve seen a similar charm in digital as well. The scope of being relevant through content, engaging through craft and clever with innovations, is exciting to say the least. I find Dentsu Webchutney to be the most cutting edge and innovative digital agency. I look forward to being able to contribute and learn as we move forward.”
In a career spanning 17 years he has also worked with Geometry Global, Contract Advertising, McCann Erickson, Everest and FCB Ulka.