Dentsu Webchutney has bagged the digital mandate for two of Aditya Birla Capital’s businesses - Aditya Birla Health Insurance and Aditya Birla Sun Life Mutual Fund. The agency's mandate is to provide strategic and creative inputs across various platforms within digital.
Ajay Kakar, CMO, Aditya Birla Capital, said, “Dentsu Webchutney impressed us with their passion for our brand. We are launching a new category – Money – and are committed to creating new benchmarks in a way customers engage with our category. The digital platform will play a key role in this journey and innovation will be the cornerstone. Dentsu Webchutney has a track record of creating new frontiers. We look forward to a great partnership.”
Gaurav Soi, EVP - growth, Dentsu Webchutney, said, “It is indeed a proud moment for us to add a prestigious client such as Aditya Birla Capital to our roster. Financial planning and financial services are extremely significant today and the digital ecosystem is the most efficient medium to cater to diverse age and need bands. We are looking forward to helping Aditya Birla Capital establish their brand philosophy with respect to the health insurance and mutual funds businesses, through innovative positioning and properties across the digital landscape.”
Nishi Kant, EVP and branch head, Denstu Webchutney, Mumbai, added, “We are confident of a long-lasting and impactful partnership with Aditya Birla Capital. We look forward to working together to create engaging and result-oriented campaigns that significantly and positively impact their health insurance and mutual fund businesses.”
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