Dentsu partners UNFPA to launch CSR Advisory Services

Dentsu India’s social and development sector communication division, Citizen Dentsu, has partnered with UNFPA (United Nations Population Fund) India to launch CSR advisory services. These services will help corporates with CSR planning and implementation.

Dentsu claims that it is the first ad and communications agency to offer this initiative along with a implementation and monitoring partner, UNFPA India.
 
Both organisations will draw upon on local experiences, as well as, global repositories of CSR case studies and expertise, for their clients here.
 
Rohit Ohri, executive chairman, Dentsu India Group and CEO, Dentsu APAC, said, “While Citizen Dentsu will work closely with clients in strategizing and planning their CSR initiatives, helping clients extract the maximum through brand-CSR synergy, which we think company heads will be greatly interested in, UNFPA will provide technical support for projects undertaken by pre-evaluated and approved set of NGOs.”
 
Frederika Meijer, representative, United Nations Population Fund, India added, “We have a range of CSR-ready projects that companies can partner on to meet their CSR commitments in India. More importantly, with UNFPA employing globally certified protocols to monitor and evaluate non-government and civil society organizations (NGOs), as well as their work, the CSR projects can be expected to be far more efficient and effective”. She believes that while there are thousands of field-level organizations ready to take up CSR projects, Citizen Dentsu’s experience with social and developmental projects in India and UNFPA’s inputs in terms of NGO selection and planning, monitoring and evaluation of projects, would be a clear and unique differentiator.
 
Rajendra Singh from Citizen Dentsu and Rajat Ray from UNFPA India will be steering the partnership.