Advertising Media
Campaign India Team
Dec 12, 2024

Dentsu India strengthens leadership for performance marketing push

Abhirup Datta has been appointed as the CEO of Sokrati, in addition to his current role as CEO, Performance Practice.

Abhirup Datta, CEO of Sokrati and Prajaktta Gosavi who will oversee integrated solution delivery for dentsu' Performance Practice.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

Scroll-stopping or scroll-past? The 2.5-second ad dilemma

4 Scroll-stopping or scroll-past? The 2.5-second ad dilemma

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

5 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Green isn’t a colour — it’s a claim you prove

6 Green isn’t a colour — it’s a claim you prove

Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

7 Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

Googlies on Google: A curiosity-driven game for search

8 Googlies on Google: A curiosity-driven game for search

Eknath Shinde's message to advertising, marketing and media professionals

9 Eknath Shinde's message to advertising, marketing and media professionals

Moves and Wins: Week of 07 July

10 Moves and Wins: Week of 07 July

Related Articles

Cheil X ropes in Souvik Datta as national creative director
Advertising
Jun 11, 2025
Campaign India Team

Cheil X ropes in Souvik Datta as national creative ...

Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)
Advertising
Jun 29, 2025
Vinita Bhatia

Rob Reilly at Cannes 2025: Why advertising needs ...

Dentsu elevates Anita Kotwani as Divya Karani quits
Advertising
Mar 18, 2023
Campaign India Team

Dentsu elevates Anita Kotwani as Divya Karani quits

Django invests in creative agency Extra
Advertising
Feb 19, 2025
Campaign India Team

Django invests in creative agency Extra

Just Published

Omnicom tops revenue estimates, APAC posts 6.5% organic growth
Advertising
6 minutes ago
Luz Corona

Omnicom tops revenue estimates, APAC posts 6.5% ...

However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and sweeping efficiency cuts across media and production units.

WPP hires AKQA global CEO from Accenture
Advertising
1 hour ago
Shauna Lewis

WPP hires AKQA global CEO from Accenture

Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.

Discounts are dead. Rewards speak louder than cashbacks
Marketing
2 hours ago
Vikas Shah

Discounts are dead. Rewards speak louder than cashbacks

In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual rewards to build loyalty, data, and deeper connections.

All advertising has to become more accountable: Rahul Vasudev
Advertising
3 hours ago
Vinita Bhatia

All advertising has to become more accountable: ...

Scibids’ APAC VP says brands now seek metrics beyond reach, linking video and reach-based ads to lower-funnel impact.