Dentsu Impact Digital has bagged the digital mandate for all three radio businesses of the HT Media Group (Fever FM, Radio Nasha and Radio One). The agency already handles the mainline creative work for the three brands.
Rajan Bhalla, CMO, HT Media said, “We have been associated with Dentsu Impact for a long time and have immense trust in the capabilities of the team. The agency’s forward-thinking approach in embracing the evolving market today and the intent of giving us synergised solutions for digital and offline is something that helped us come to this decision. We hope to see some great work being rolled out soon.”
Amit Wadhwa, president, Dentsu Impact said, “It is extremely encouraging to see clients embrace our vision of becoming a truly digitally enabled agency and see the kind of value we bring in. Our relationship with HT Media is an old one and one that we really cherish, and we are thankful to them for placing their trust in us once again.”
Soumitra Karnik, CCO, Dentsu Impact added, “We live in a borderless world, where consumers continuously navigate between offline and online platforms. It has thus become even more important for brand narratives to be integrated and synergized across mediums. It will be very exciting for us to use our strong brand knowledge on Fever FM, Radio Nasha & Radio One, to create talk worthy ideas that will work across platforms.”