Campaign India Team
Aug 18, 2015

Dentsu Creative Impact strengthens second rungs in creative, planning and servicing

Move follows expanded mandate for Maruti Suzuki, besides new business wins including Carlsberg

Dentsu Creative Impact strengthens second rungs in creative, planning and servicing
Dentsu Creative Impact has announced new appointments across departments.
The hires follow the expanded mandate for Maruti Suzuki, and new business wins including that of Carlsberg, according to the agency. 
Narayan Devanathan, CEO, Dentsu Creative Impact Group, said, “Great work happens when people commit to constantly raising the bar. At Dentsu Creative Impact, we’re doing that by first raising the bar on the talent we’re bringing together, across functions."
In creative, Sundar Iyer has joined as ECD – copy. He joins Sumitra Sengupta (who joined in a similar capacity two months ago) and Deepak Singh (ECD – art). Iyer and Sengupta were previously at J. Walter Thompson.
Iyer said, “Great work can only come from collaboration which seems to be inherent to the way this agency functions. It’s a place that doesn’t have to unlearn to be ready.”
Sengupta said, “Two months, and Dentsu Creative Impact has already broken my preconceived notions about it. It’s a great place to work at this time. The client is open to innovations, actually demanding it and I’m working at the best place that can provide it.”
The new joinees on the creative team will report to Soumitra Karnik, NCD, Dentsu India Group.
On the account management side, the agency has roped in Arvinderjit Singh (also from J. Walter Thompson) as vice president. He joins Hindol Purkayastha (who joined the agency in June from Publicis), also vice president.
Singh said, “The sands of engagement as a creative partner have shifted and our industry is going through tremendous change. Working with an agency like Dentsu Creative Impact that not only recognises change but embraces it, is very exciting.”
The duo will report to Amit Wadhwa, branch head and SVP, Dentsu Creative Impact Delhi.
In strategic planning, Shveta Singh has joined as vice president – planning. She will work alongside Kartikeya Srivastava, SVP, strategic planning. Singh was head – digital planning at Cheil Worldwide.
She said, “For me, crossing over the digital divide was the next logical step because the future will have no such divide. A new approach to strategic planning is the need of the day. And, Dentsu came across as the right place with the right vision and a set of people who are already breaking the mould of traditional agency planning. Looking forward to some exciting work.”
(Amended to reflect correct reporting structure after a clarification from Dentsu Creative Impact.)
Campaign India

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