Dentsu Creative Impact has bagged the creative duties of Delhi Dynamos, the soccer team owned by Den Networks that will be part of the ISL (Indian Super League). The account was won following a multi-agency pitch.
The ISL is a football league expected to run along the lines of the Indian Premier League (IPL) and Major League Soccer (MLS) of the United States.
Sameer Manchanda, chairman and MD, Den Networks, said, “India’s football revolution is just starting. Football is on its way to becoming India’s second sport. We hope that our collaboration with Dentsu will create the magic around the Delhi Dynamos that instantly connects with passionate youth and football fans of Delhi and the region. Our dream is to make India a major force in the global soccer ecosystem.”
Rohit Ohri, executive chairman, Dentsu India Group and CEO, Dentsu Apac (South), said, “ISL will provide the much needed platform to build football as a sporting passion in India. We are delighted to partner Den in building Delhi Dynamos. This is a great opportunity for us to leverage in India the rich heritage and expertise in sports marketing that Dentsu has in Japan. Sameer has an inspiring vision for the game and the team. We look forward to delivering that vision through a comprehensive integrated communication plan.”
The tournament was originally scheduled to kick off in September 2014. According to a Dentsu statement, it will now be played beginning October.