Dentsu Communications bags Jos Alukkas' creative mandate

Kerala-headquartered jewellery group Jos Alukkas has awarded its creative duties to Dentsu Communications. This will be first client for the agency's Cochin office.

Jos Alukkas has plans of expanding in the nation and then spreading operations in APAC as well.

An investment of Rs 550 crore has been earmarked to strengthen Jos Alukkas' position in the South market and the four metros, according to the company.

Jos Alukka, chairman, Jos Alukkas, said, "We are happy to be associated with the Dentsu team who will partner us in our journey ahead. The team has a good understanding of the market and we believe they’ll help us connect better with our customers."

Arijit Ray, chief executive officer, Dentsu Communications, added, "Jos Alukkas is a brand of great stature and enjoys a deep connect with people in the South. We are absolutely thrilled to have a reputed jewellery house like Jos Alukkas as our first client in our Cochin operation. Apart from being a great brand we are delighted to work with some great people at Jos Alukkas. I am sure Saji Jayakumar and the team at Cochin will work very closely with the brand team to take this relationship to next level."

Suresh Mohankumar, head of planning, Dentsu Communications, mentioned, "Jos Alukkas as a brand has always defined itself very well.  The core of the brand is 'bandham'. At a time when most of the stories on jewellery are transactional in nature, it gives us a great opportunity to use this core to further distance Jos Alukkas from competition. For creators of stories, Jos Alukkas is a virtual gold mine."