Dentsu Aegis Network acquires majority in OOH agency Milestone Brandcom

Dentsu Aegis Network has announced that it has acquired majority stake in OOH agency Milestone Brandcom.

Milestone Brandcom was founded in 2009. Nabendu Bhattacharyya, its MD and CEO, will continue in his current capacity and report to Ashish Bhasin, chairman and CEO, Dentsu Aegis Network South Asia. The company will retain its identity, branding and culture and share its knowledge in creative and OOH planning with the group, informed a Dentsu Aegis Network statement.

The network already operates its global outdoor media agency brand Posterscope in India.

Nick Waters, CEO, Dentsu Aegis Network Asia Pacific, said, “This acquisition marks another significant step as we build a high quality and scaled group in India.  We welcome Nabendu and the team to the company.”

Bhasin said, “Posterscope was already amongst India’s fastest growing brands. This investment now establishes clear leadership for us in this very important medium, making us the leader in the OOH and OOH retail space in India. We believe that OOH will play an increasingly important role for clients in years to come so we are delightedto be able to offer clients a market leading service.”

Bhattacharyya concurred with Bhasin, underlining that OOH would become increasingly important in India.

Also read: Milestone Brandcom launches measurement ‘Optimizer’