Dentsu acquires Extentia

Dentsu Group has entered an agreement to acquire a majority stake in Extentia, a technology and services firm.

 

Extentia has a focus on enterprise mobility, cloud engineering, and user experiences. After the acquisition, it will join Merkle, a technology-enabled, data-driven customer experience management (CXM) company within Dentsu Group.

 

Extentia employees, including the leadership team, will make the transition to Merkle. The company will be known as ‘Extentia, a Merkle Company’.

 

Extentia was established in 1998 and has 800 staff members across offices in Bengaluru and Pune. Extentia has more than 350 Salesforce certifications and new Salesforce App Cloud capabilities. 

 

Michael Komasinski, global CEO, Merkle, said, “As one of Salesforce’s largest partners and its top agency partner, we owe it to our customers to deliver world-class, cross-functional, cross-platform expertise. Extentia differentiates itself through a design-first approach to its cloud-native technical and engineering product solutions, This strategic acquisition will allow Merkle and dentsu to meet the growing market demand to support our clients in driving complex architecture integrations.”

Umeed Kothavala, CEO, Extentia, said, “We’re incredibly excited about this next phase of Extentia’s journey. We’ve found a perfect partner in Merkle – complementing our respective strengths, scaling our digital capabilities, and delivering positive value for all our stakeholders. Building on our capabilities across digital transformation, experience-centricity, and cloud platforms, Extentia and Merkle will deliver advanced solutions to more customers across the world than ever before. As a member of the growing Merkle family, we look forward to shared opportunities, limitless synergies, and collaborating on a shared vision of the future.”