Campaign India Team
Nov 14, 2025

Delhivery marks Children’s Day with ‘Unboxing Curiosity’ film

It uses children’s perspectives to reflect on the purpose behind its logistics work.

Delhivery marks Children’s Day with ‘Unboxing Curiosity’ film

Delhivery has launched a Children’s Day campaign titled Unboxing Curiosity, using a child’s point of view to explore the workings of its logistics network. The film aims to highlight inquiry as a driving force for innovation while emphasising the human effort behind every delivery.

To create the film, Delhivery invited children aged between 3.5 and 10 years to its Bangalore office, where they conducted an unscripted interview with founders Sahil Barua, Suraj Saharan and Kapil Bharati. Their spontaneous questions ranged from the company’s scale of delivering seven million shipments a day to everyday topics such as tiffins, customers, movie characters, muscles, brothers and even the origin of the name ‘Delhivery’. By shifting the conversation away from business terminology, the exchange showcased how curiosity can break down complex operations into simple, relatable ideas.

The film positions each parcel as a human story and each delivery as an act of effort intended to create moments of happiness. Through this lens, Delhivery presents Unboxing Curiosity as a reminder that questioning and discovery contribute to progress, reflecting the spirit of its own operations.

Ashok Kumar, head of brand at Delhivery, says: "Children see the world with unfiltered wonder, and that’s exactly what we wanted to celebrate. Their questions made us laugh, think, and reflect on why we do what we do. In their way, they reminded us that logistics isn’t just about moving parcels from one place to another, but about connecting people, stories, and moments that matter."

The campaign is directed at families who use Delhivery’s services, bringing visibility to the teams that support the logistics network. The Unboxing Curiosity video is now live across Delhivery’s digital channels, aiming to strengthen engagement by showcasing the brand’s purpose through a light, human-centred narrative.

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

15 hours ago

Indian research and insights industry reaches INR ...

While analytics continued to be the fastest-growing segment, custom market research grew 8%, showcasing an appetite for specialised services.

17 hours ago

X, Grok and the limits of safe harbour in India

Campaign Explainer: India’s warning over Grok revives advertiser anxieties from 2022, reopening questions of brand safety, platform accountability and Musk-era moderation gaps.

17 hours ago

A marketer’s roadmap to 2026

Mass appeal is not where most brands are focused anymore. Here are five trends that will shape marketing this year.

19 hours ago

WPP Open unveils AI Agent Hub to make 'agency ...

Hub launches with four 'Super Agents'.