Wow Skin Science has appointed Deepika Sabharwal Tewari as its chief brand officer. She is tasked with driving brand strategy, digital content and communication, and product category for Wow Skin Science, Shaving Station, Body Cupid, and Nature Derma. Tewari joins from Tanishq where she was the chief marketing officer.
Her current role will see her focus on strengthening all of the company’s brands in India and driving deep consumer engagement across all channels. She will look after customer acquisition, retention and engagement, apart from overseeing e-commerce.
Manish Chowdhary, co-founder, Wow Skin Science, said, “We warmly welcome Deepika to the Wow family. With her extensive experience in building brands and consumer segments, we believe that she will truly help Wow reach the next stage of our growth journey. Rooted in Indian ethos and culture, the brand aims to bring a piece of India to every consumer in the personal care and wellness space. We are a digital-first brand that has grown across channels and markets but we believe that the best is yet to come.”
Added Tewari, “The essence to building a great brand and a great business is in the art of storytelling and Wow Skin Science is a great storyteller that focuses on natural and toxin-free bases and brings to everyone a sustainable approach with its product portfolio. I look forward to this journey of growth and innovation across India and the international market, paving the way for Wow Skin Science to become the global ‘Indian’ brand.”
Apart from Tanishq, she has also worked at Ogilvy India in the past.