Advertising
Staff
Nov 15, 2021

Decoding Creativity x Effectiveness: In conversation with Rahul Mathew of DDB Mudra Group

Spikes Asia talks to the agency's chief creative officer about the Creative Strategy Spike-winning campaign for Stayfree, 'Project Free Period'

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

2 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

3 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

4 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Johny Lever features in KFC’s new Feastival campaign

5 Johny Lever features in KFC’s new Feastival campaign

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

6 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Kinder Joy launches DC-themed Funko Pop! collection in India

7 Kinder Joy launches DC-themed Funko Pop! collection in India

Livpure selects Weber Shandwick as communications partner

8 Livpure selects Weber Shandwick as communications partner

Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

9 Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

Lego Christmas ad spotlights power of play with classic Lionel Richie tune

10 Lego Christmas ad spotlights power of play with classic Lionel Richie tune

Related Articles

DDB Mudra Group hires Menaka Menon and Nitin Pradhan
Advertising
Dec 30, 2022
Campaign India Team

DDB Mudra Group hires Menaka Menon and Nitin Pradhan

'Leaders should have the ability to switch off': DDB Mudra Group's Rahul Mathew
Advertising
Dec 03, 2019
Campaign India Team

'Leaders should have the ability to switch off': ...

Year-ender 2022: Tech makes it possible, but creativity makes it brilliant - Rahul Mathew
Advertising
Dec 05, 2022
Campaign India Team

Year-ender 2022: Tech makes it possible, but ...

Shaadi, skins and synergy: BGMI’s campaign ups the game
Advertising
Apr 14, 2025
Vinita Bhatia

Shaadi, skins and synergy: BGMI’s campaign ups the game

Just Published

Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs
Advertising
7 hours ago
Gideon Spanier

Omnicom reveals huge agency shake-up, unveils new ...

Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.

The quiet rise of story-driven short video in India
Digital
10 hours ago
Campaign India

The quiet rise of story-driven short video in India

Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.

Chaka Sobhani set for new role after Omnicom acquires IPG
Advertising
11 hours ago
Will Green

Chaka Sobhani set for new role after Omnicom ...

Sobhani is currently president and global chief creative officer at DDB Worldwide.

FCB's Tyler Turnbull set to be appointed CEO of McCann Worldgroup
Advertising
11 hours ago
Will Green

FCB's Tyler Turnbull set to be appointed CEO of ...

Move comes after Omnicom acquired IPG last week.