Campaign India Team
Aug 05, 2019

Deccan Herald gets a makeover

The new look is designed by the Edinburgh-based Palmer Watson Words and Pictures design agency

Deccan Herald gets a makeover
Deccan Herald has redesigned the newspaper in a move that it believes its "attractiveness will
appeal to younger readers who need coaxing to pick up a newspaper".
 
The new layout is designed by the Edinburgh-based Palmer Watson Words and Pictures design agency. The newspaper will also have a new business section on Mondays that brings Business to everyone, and are introducing a new Sunday opinion page, christened ‘The Prism’ and ‘Showtime’, its new entertainment offering on Saturdays, Travel and Living on Tuesdays.
 
“It’s an exciting time at DH. We may be giving a bright new face to our newspaper and introducing new elements, but we are conscious of the legacy of seven decades of solid and well-respected journalism upon which we build,” says Sitaraman Shankar, Editor, Deccan Herald.  
 
“This ‘refresh’ reflects our intent to continually enhance the value we offer our readers. We are confident that the clean, crisp design and revamped content (which includes a new supplement and several hard- hitting features) will offer readers a more immersive and satisfying reading experience,” says Karthik Balakrishnan, CEO, The Printers Mysore.
Source:
Campaign India

Related Articles

Just Published

3 hours ago

Asian Paints shows new safety standards with nosy ...

Watch the film conceptualised by Ogilvy here

6 hours ago

Door-to-door delivery of newspapers can resume in ...

In his address to the state about 'Mission Begin Again', Uddhav Thackeray gave the green light to delivery of newspapers in residential areas

8 hours ago

Campaign Connect starts tomorrow

Don't miss your chance to hear from top CMOs from Unilever, Mastercard, Burger King, Axa, DBS and agency leaders like Arthur Sadoun, Sir Martin Sorrell, Gary Vaynerchuk and more. Full agenda inside.