DDB MudraMax has won the digital duties for the air-conditioner business of Hitachi Home & Life Solutions (HHLI) and telecom infrastructure and solutions company,Huawei. The incumbent agency for HHLI is Dentsu Digital there is no incumbent agency for Huawei.
When asked about the double win, Suraj Nagappa, group business director, DDB MudraMax, Digital, said, “Both Hitachi and Huawei are important wins for us. We won the business in a closely contested pitch with five agencies. We are happy that our clients have shown faith in us and are excited to work with both teams.”
Sathyamurthy Namakkal, president and head of media, DDB MudraMax, added, “With our full fledged and highly qualified digital teams across offices, we are best poised to offer complex and first of its kind digital solutions to our clients. Huawei and Hitachi are very exciting wins for us with immense scope for creative digital solutions."
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