Campaign India Team
Aug 30, 2016

DDB Mudra Group names Vineet Gupta chief digital officer, Aditya Kanthy is CSO

Gour Gupta is group ED, will take over OOH, events and experiential business as CEO

From left: Gour Gupta, Aditya Kanthy, Vineet Gupta
From left: Gour Gupta, Aditya Kanthy, Vineet Gupta
DDB Mudra Group has announced senior level elevations. 
Vineet Gupta, managing director, 22feet Tribal Worldwide, has been named group chief digital officer.
Aditya Kanthy, national planning head, DDB Mudra Group, is now chief strategy officer. 
The duo will report to Madhukar Kamath, group CEO and MD. 
Kamath said, "In our endeavour to partner our clients towards profitable growth, we have observed that every aspect of the DDB Mudra Group's work from brand building to promotions design, from developing media strategies to event management is being transformed. These appointments recognise the strategic importance of data and digital technologies to our business. Vineet and Aditya will now work with me alongside Sathyamurthy Namakkal, president, DDB MudraMax Media and my other senior colleagues to build the organisation for a future where business results, data and digital are at the heart of creativity, strategy and execution.” 
Kanthy, who has been with DDB Mudra for 15 years, said, "Digital technologies are transforming every aspect of our client's business from brand building to buying. I'm looking forward to help build the DDB Mudra Group for the future, where data and digital are at the heart of creativity and strategy. We're already seeing glimpses of this in the composition, structure and work of our teams that are partnering J&J, Royal Enfield, VW, Future group, SAP and USL among others. As a group, we are constantly exploring new ways of working together and learning new skills. It's a massive opportunity and we're ready to take it."
Before launching 22feet Tribal Worldwide, Gupta was India marketing lead at Microsoft Advertising. His will take up the role of chief digital officer in addition to his existing position as managing director, 22feet Tribal Worldwide.
He said "Data and digital offer tremendous growth opportunities for our own business and for our clients. I look forward to collaborating with teams across the DDB Mudra Group to help identify and strategically scale these opportunities. The DDB Mudra Group is well poised to offer a strong and differentiated point of view and I am excited."
The agency has also announced that Gour Gupta, CEO, Ignite Mudra, has a new role. He has been appointed CEO of OOH, events and experiential at DDB MudraMax and ED of DDB Mudra Group.  
Gupta said, "DDB Mudra Group is truly a well-diversified marketing services group. The growth plans for the OOH, events and experiential businesses are both interesting and challenging. In Sanjay Shukla, the president in DDB MudraMax, I have a very able ally. I look forward to leading a very strong and committed team that is already in place. This is one journey that I will cherish."
Kamath added, "Gour Gupta started his agency career with Mudra. I am thrilled to welcome him as the ED of the DDB Mudra Group and the CEO of our OOH, events and experiential businesses. He has been a wonderful partner in our joint venture. With the entrepreneurial zeal and experience of Gour in the OOH business and with the proven expertise of Sanjay Shukla in the events and experiential space, DDB MudraMax will be a formidable agency to reckon with. Welcome Gour.”
Campaign India