DDB Mudra Group bags Paras Dairy's creative mandate

Paras Dairy has assigned its creative duties to DDB Mudra Group. The agency will be responsible for the brand’s creative strategy and execution.

 

The business will be managed by DDB Mudra North and its president and managing partner, Vandana Das. 

 

Aldrin Joseph, GM - marketing, Paras, said, “We are delighted to have DDB Mudra as our new creative partners. They are rated amongst the best and we believe they can produce some outstanding work, while building our brand. At Paras, we are constantly working towards creating greater value for our consumers with our unique and meaningful product offerings and are looking towards an exponential growth of our business over the coming years. We are sure that we will be ably supported in this endeavor by DDB Mudra.”

 

Vandana Das, president and managing partner, DDB Mudra North, said, “We are excited to add Paras Dairy to our growing brand roster. Paras is a legacy brand in its own right and we are confident that our partnership will lead to not just some great, defining work but will also contribute towards Paras’s growth in this highly challenging market.”

 

Paras Dairy comes from the VRS Foods house.