DDB Mudra Group in a round table meet held in Mumbai announced a 're-constituted' executive board as well the formation of the group creative council and a group strategic planning council.
John Zeigler, chairman and CEO, DDB Group Asia Pacific, India and Japan, remarked, "Integrated communications is the key for the future and this a great opportunity for India to grow in this segment. Where we are seeing this trend slowing down in US and Europe; it is time for India to take up this opportunity."
The executive board has been expanded and will now comprise of eight members: Aneil Deepak, head of ideas, DDB MudraMax; Anurag Bansal, group CFO; Deepak Nair, COO, 22feet Tribal Worldwide; Madhukar Kamath, group CEO and MD; Mandeep Malhotra, president, DDB MudraMax - OOH, retail and experiential; Rajiv Sabnis, president, DDB Mudra West; Sathyamurthy Namakkal, president, DDB MudraMax - media; and Sonal Dabral, group chairman and CCO.
Madhukar Kamath, group CEO and MD, DDB Mudra Group, added, "Today we sit at the intersection of humanity, creativity, and technology. It is the age of influence and it is an exciting time with enormous potential for brands and their future. With DDB Mudra Group's legacy, there really isn't any other company in India that has the capability of delivering influential creative solutions through all marketing touch points. And with the executive board we aim to deliver just that."
The 10 agencies and operating units withing DDB Mudra Group are: DDB Mudra West, DDB Mudra South and East, DDB Mudra North, DDB MudraMax OOH, DDB MudraMax Experiential, DDB MudraMax Media, TracyLocke, 22feet Tribal Worldwide, RAPP and DDB Remedy.
The group creative council will consist of five members namely: Aneil Deepak; Brijesh Jacob, joint MD, 22feet Tribal Worldwide; Rahul Matthew, creative head, DDB Mudra West; Sambit Mohanty, creative head, DDB Mudra North; and Vipul Thakkar, creative head, DDB Mudra South and East.
Sonal Dabral, chairman and chief creative officer, DDB Mudra Group, said, "Bill Bernbach said 'Creativity is the most powerful force in the business'. As we go about living our vision of being the most influential communications company in India, it is of paramount importance that we constantly evaluate and celebrate our creativity, our work. Our creative council will help us deliver just that. Creative leaders of the group coming together sharing work and ideas and helping each other become better and stronger every single day. In turn shaping DDB Mudra Group to be the very best."
The group strategic planning council will comprise group national strategic planning heads Aditya Kanthy and Amit Kekre; TracyLocke India head strategy and insights Pradeep Ramakrishnan; and Ramraaj Raghunathan, business development, 22feet Tribal Worldwide.
Making another reference to Bernbach’s words, Dabral added, "Creativity can never just be for creativity's sake. Powerful solutions are always based on human insights. Strategic planning has always been a core part of our product offering. Our strategic planning council brings together our planning leaders across our diverse businesses. Powerful insightful minds coming together helping our product become robust and our creative solutions deeply influential."
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